Disney, Ludo Studio, Sanrio & Marvel
for Sam's Club

2024

Ground Up International

Senior Designer

Client

Sam's Club

Licensors/Properties

Disney/Stitch

Ludo Studio/Bluey

Sanrio/Hello Kitty

Disney Marvel/Spiderman

Sensory Slipper Play

In partnership with Design Director Mike Rugai, we developed a playful line of 3D slippers featuring clever low-tech innovations. To introduce motion, we integrated an air bladder into the slipper midsole, which pushed air into Stitch’s ears and Bluey and Bingo’s arms, bringing the characters to life with each step. For added fun, we included motion-activated lights in Hello Kitty’s bow and Spidey’s eyes. The result was an engaging toddler and youth slipper collection designed exclusively for Sam’s Club.